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Three things that shape our travel decisions:
The authenticity test
When exploring a new attraction or experience, immerse yourself fully. Authenticity often lies in the details—the local flavors, customs, and interactions. Seek out places where you can connect with the local culture.
The joy factor
Joy is a reliable compass. If an attraction or experience sparks excitement, follow it. Maybe it’s the thrill of hiking to a remote waterfall, the anticipation of a vibrant local market, or the chance to witness a breathtaking sunset.
The unexpected detour
Embrace the unexpected. Sometimes the most memorable moments occur when you veer off the beaten path. Allow curiosity to guide you—whether it’s following a tantalizing aroma down a narrow alley or stumbling upon an impromptu street performance.
Take Zukio with you on your next trip
Our travel suggestions can be accessed around the world on your phone, so make sure to visit us as you solve unexpected detours along the way.
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